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We own our brands, normal, as we brought them to life ourselves.

They find their roots in the ground of Dutch design. Funky, happy, bright, colorful or radical, our brands are the reflection of the people who use our frames. Those who dare, who enjoy, who embrace life, who are demanding but are easy living at the same time, those who are unique, who want to say hello to the world, who wake up in the morning with a smile and go to bed at night with the same satisfaction.

This is what we aim for and this is what we like. This is the purpose of our brands.

Come and join in on us, join the party of life!



the De Stijl eyewear website


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