SILMO 2011 - LA PIECE DE RESISTANCE!

Reactions on both Tulipe Noire and De Stijl were great! So a big thanks to all of you who believe in these new styles and concepts. Let’s go out there and tell everybody about these new exciting frames.

Besides Tulipe Noire and De Stijl we of course launched the new You’S and Youpi! collections. A wide variety of 37 new styles in the Stylish deco, Geo architectural and Stylish natural spirit.

Compared with last summer, colours are more subdued. Lively and earthy tones will give warmth this fall/winter. Vintage and retro is still “hot”. For men there are high tech materials and sophisticated designs and in line with the “green” trend, soft and delicate shades are to be found in many of the frames.

All models have a strong vibe, giving the wearers a touch of warmth and glamour. Want to feel the vibe? Make sure your sales bags contain our new styles, and fall/winter will never be the same!

p.s. the Dutch happy hour - it was great seeying you all there!