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DESIGNER PROFILE

Who is the face behind the You’S and Youpi! brands?  Well, you may have already seen her around as she was a model for the You’S Silmo 2006 campaign, wearing our best seller ever of the You’S collection, model 588!

Arianne joined the Eurovisie team as an office manager in 2002 from a completely different environment (she was a project coordinator for an IT firm for 10 years) but soon proved that her keen interest in fashion and design was a valuable asset for Eurovisie. Arianne says “From when I was a small child I always had an interest in fashion and accessories and spent a lot of time on catching up on the latest trends. After all, I am a woman! I love shopping for the perfect outfit and accessories and often get compliments for my appearance. Friends even turn to me for help when they need a make-over! My father is a jewellery designer so it is probably from him that I have inherited the creative genes! This is why after a few months in Eurovisie I expressed my wish to get fully involved in the making of the You’S collection. I loved working on the collection but it was only part of my job then’’.

With the necessary technical education from Han Bulten, the founder of Eurovisie and customers like Opti Well and Optique Instinct who have over 35 years of experience in the business, Arianne slowly started to learn all there is to know about frames and over the next two years gradually became the designer of the You’S and Youpi! brands.

“The one thing I particularly enjoy is to create a collection which stands out from the big brand collections. Consumers buy these frames mainly because of the name. I must admit that I am myself not very brand conscious and I buy items because I like them, not for the name. I get compliments for my outfits which are often from the high street stores but by making the right combinations and picking the right accessories you can come a long way!  For You’S and Youpi! it is my challenge to design a collection which not yet has a big name but makes up for it in style and originality for an affordable price. I try to make frames which are special in the small details, yet very wearable."

"I find my inspiration from magazines, shops, travelling, people and many other walks of life. Whenever I look at something I always think whether I can use it in a frame… Sometimes very practical, sometimes just a feeling, down in the morning or one of my moods. Since 2008 we have also joined forces with the Dutch industrial design agency van der Veer designers, who prepare trend analyses for the next seasons and support me in making original designs for temples or shapes. Mireille, who has been working for van der Veer designers for over 6 years, is a great help in getting our designs to a higher level. She really has a talent for understanding my needs and thoughts and translates them in beautiful designs and ideas!’’

In her free time Arianne is a keen photographer and enjoys to travel. As her partner is also part of the Eurovisie team, they like to get away from it all in those spare moments of free time. “We particularly enjoy visiting Italy and Spain as we are big fans of the delicious food and wine they have there!’’  Arianne is also a passionate cook and likes to go shopping. 
“At 41 I am enjoying life more than ever before and I feel blessed by having such a great job, colleagues and friends. Life = Youpi!”

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