YOUPI! FOR YOUNGSTERS
In 2008 Eurovisie expanded its range with a dedicated line of children’s frames. The new line, called “Youpi! for Youngsters”, was introduced at Mido 2008. The Youpi! line features the same high quality design standards and attention to detail as Eurovisie’s You’S line, but with a focus on children aged 5-12, they are colourful and playful – and with that age group in mind, they have also been designed to take the hard knocks kids are bound to give them.
Youpi” is a French word meaning “yippee” or “yahoo”. The basic message expressed by this brand is that wearing a frame can be fun! The campaign theme – Life = Youpi! – captures the essence of Eurovisie's kid’s line.
With Youpi!, Eurovisie is offering excellent quality and durability at a very affordable price. Eurovisie also assures its customers of availability and outstanding service.
To support the line, Eurovisie has developed a marketing campaign that focuses on the playfulness of the children’s assortment, with ads, posters and point-of-sale materials.
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Wholesale department: Retail department: NL +31(0)73-5944131 UK 0800-0467353 Ireland+353 872192358
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