YOU'S
BEAUTIFUL COMFORT
The You’S collection is a fashion forward, beautifully coloured line which includes a broad range of stylish, colourful frames, with a choice of sizes and shapes to satisfy the needs of youngsters and seniors, men and women, big faces and small faces and everything in between.
A You'S frame is easily recognized because of the characteristic features on the temple or on the end piece. The collection features intricate metalwork, artistically painted temples and a youthful sensibility. At times subtle, at times striking. Colours, shapes and prints are the trademark You'S and they contribute to the collection's own identity.
The style of the women's frames in the You'S collection is elegant, fresh and feminine. The men's collection is more subdued. The frames mainly have clean, cool lines.
Our designers value comfort. For our customers the frame should not just be beautiful and affordable; it must also be comfortable to wear. As a consequence, selection of materials is an important factor in the design process.
EYEDENTIFY YOURSELF
The You’S campaign images highlight the possibilities for self-expression in the collection with the tag-line: Eyedentify yourself. Eyewear is evolving. What used to be a rather utilitarian item has now become a fashion statement. People pick their frames to tell the world something about who they are. The You’S collection is a response to that trend and the You’S tag line says it all in two words.
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